56m 13 min read 5,906
Your Future Life Coach Might Not Be Human
Chris Do and founder Jody Cook reveal how making audacious requests, building genuine relationships, and leveraging AI can propel your career.
Chris Do
Founder, The Futur™ · September 14, 2023
Get Clients
How does a 23-year-old find herself speaking at a major event alongside industry veterans? For Jody Cook, founder of Coachvox AI, it started with a two-word business plan: get clients.
In a conversation with Chris Do, Cook peels back the layers of a career defined by audacious action and a disarmingly simple mindset. When she launched her first business, a social media agency, at 22, she had no grand strategy. She didn't have a 50-page deck or a complex financial model.
“I didn't have a business plan really,” Cook admits. “I just had two words which was get clients.”
This philosophy wasn't born from an MBA classroom. It was absorbed at home. Cook's mother started her own business when Jody was 15, normalizing the lexicon of entrepreneurship. Words like clients, invoices, and networking became part of the family's vernacular. She saw firsthand that business was not a mystical pursuit but a practical one. Go to events. Meet people. Offer to help.
So that’s what she did. At 22, she began attending networking events in 2011, a time when social media was still a novel concept for many businesses. She stood up and introduced herself as a social media manager, convincing people they needed to be on this new platform called Twitter. Her approach was naive but relentless. If someone gave her a business card and expressed interest, she took it as a firm commitment. “I would just keep calling them until they picked up,” she says. “I never thought for a second that they might have just been polite.”
That tenacity landed her the first client. Then the second. Each success became a case study, a proof point that fueled the next pitch. Soon, the freelance gig became a real business, and the business needed a voice. Because social media was the hot topic of the year, event organizers needed speakers. That’s how, just one year into her venture, she found herself on a stage, an experience that would set the tone for her entire career.
The Myth of the Big Break
Many creatives wait for a “big break,” a magical moment when a gatekeeper anoints them. Jody Cook’s experience tells a different story. Her role as a contributor for Forbes, a position that drove 25% of her former agency’s sign-ups, wasn't a lucky accident. It was the result of a deliberate, sustained campaign.
“It was all down to finding one of the editors, meeting her at an event, and then prolifically following her up until she agreed to let me sign up,” Cook explains. The key word is “prolifically.” She wasn’t shy about it. “I was like, ‘Hey, me again, come on.’”
While she jokingly calls her formula to “stalk and harass a little bit,” the underlying strategy is about building a genuine, long-term relationship. It stands in stark contrast to the transactional pitches that flood the inboxes of editors and creators. As Chris Do notes, these cold asks are exhausting. “Your first point of contact with me is to ask me for something,” Do says. “It doesn't make me feel great.”
The antidote is to give before you ask. To offer value without the immediate expectation of a return. This requires playing the long game, a concept famously illustrated by the Stanford marshmallow experiment. Are you willing to delay the gratification of the ask for a bigger payoff later?
Cook points to her friendship with PR expert Lucy Werner, the person who connected her with Do. “We've probably been friends for a couple of years now… and she hasn't once pitched me. Not once,” Cook says. “She's just playing the long game.” By building a real friendship, a foundation of mutual interest and respect, any future collaboration becomes a natural extension of the relationship, not a cold transaction.
If you want to get featured, the work starts with deep research, not a generic email blast. Cook advises creators to geek out on the publication’s website and understand the specific swim lanes of each contributor.
- Understand their beat. Pitching an interview to a writer who only does data-driven analysis is a waste of everyone's time.
- Think like the writer. Imagine the exact article they would write and come to them with a fully-formed, relevant idea.
- Make it personal. Find common ground. Reference their work. Show you’ve done your homework beyond a ChatGPT-formulated pitch.
- Build familiarity. Follow them on social media. Engage with their content. Become a known entity, not a random name in their inbox.
The goal is to move from being a stranger asking for a favor to a familiar peer proposing a mutually beneficial collaboration. You do that by shifting your focus from getting to giving. “You bring more to the table,” Cook advises. “And you offer that first.”
Build Your Own House First
But what if you're not a gregarious extrovert? What if the idea of constant outreach feels draining and inauthentic? For many creatives and introverts, like Do himself, the outbound strategy of networking and persistent follow-ups is not a natural fit.
“I don't find joy in social interaction and keeping in touch with folks,” Do confesses. “So it's not my natural tendency.”
The solution is not to force a personality you don’t have. It’s to choose a different strategy. Instead of knocking on doors, you build a house so magnificent that people seek you out to knock on yours. “I think the answer is to rather than knocking on doors… it's focusing on building your own house first and making it so good that people seek you out,” Cook says. “And I think Chris, that's totally what you've done.”
This is the power of inbound marketing. You create content, you build a body of work, and that work becomes your ambassador, traveling to places and connecting with people you never could on your own. This approach isn't passive; it's a different kind of active work focused on creation instead of outreach. To learn how to create work that resonates, it helps to understand how to build content that people actually react to.
Cook experienced this firsthand. Early in her agency days, she wrote a series of small books, what she calls “glorified leaflets,” including one titled 50 Great Ideas for Instagram for Business. She put it on Amazon and gave it to clients. It wasn't a masterpiece. But it was out there. It was a house, even if it was a small one.
Then, something happened. A traditional publisher, notoriously difficult to access, got in touch. “A publisher pitched me,” she recalls, still with a hint of surprise. “They are notoriously hard to get in front of. But because I'd kind of built my own house already, even if it wasn't even that good a house, it was out there and someone had the opportunity to then come and approach me.”
Creating your own content puts you on a level playing field. It transforms you from a supplicant asking for a favor into a peer with demonstrated value. It makes the “what’s in it for them” obvious. As marketers like Seth Godin have long taught, people don’t want to read email; they want to read “me-mail.” They are driven by self-interest. Having your own platform, your own book, or your own body of work is the ultimate demonstration of value. It proves your expertise and makes collaboration an easy decision.
How to Punch Above Your Weight
Building your own house creates a foundation. The next step is to make an audacious request. Cook calls this punching above your weight: getting into a room or a project with someone you perceive to be ahead of you in the game.
“Hardly anyone does make that request because they're so scared of rejection that they don't do it,” she says. But when you combine an audacious ask with an irresistible offer, the dynamic changes completely.
The perfect example is how Cook came to co-author the book How to Raise Entrepreneurial Kids with renowned entrepreneur and author Daniel Priestley. Cook had met Priestley years earlier at an event, but he was operating on a much larger scale. His personal brand and business were far bigger than hers. A simple request to “collab” would have likely gone nowhere.
So she didn’t make a simple request. The project started with a blog post idea. Cook used the service Help a Reporter Out (HARO) to solicit stories on raising entrepreneurial kids. She expected a handful of replies. She got 400.
“This was responses from people absolutely pouring their heart out, telling me about their childhoods,” Cook remembers. “I thought, well, this is not a blog post. This is a book.”
She knew she wanted a co-author who was also a parent. Priestley came to mind. But how do you pitch a massive collaboration to someone so far out of your league? You don't ask for a favor. You present a done deal. You make the yes easy.
Cook reached out to Priestley with a two-minute voice note that laid out the irresistible offer:
- The work was already done. She had over 40,000 words of compelling, heartfelt source material from 400 contributors.
- The structure was clear. She explained she would do all the heavy lifting of organizing, editing, and writing the core of the book.
- His role was minimal and high-value. She simply needed him to write the introductions for each chapter, lending his expertise and perspective.
“I said, I'm going to turn these into a structure, and because I said all I need from you is just the introductions… he was like, sure,” Cook says. Not only did Priestley agree, but he immediately brought more to the table. “Oh, and by the way, we can use my publisher. I'll speak to them about this idea.”
This is the blueprint for punching above your weight. It’s not about luck or connections. It’s about audacity backed by an overwhelming amount of upfront value. It flips the script from asking for help to offering an unmissable opportunity. This kind of entrepreneurial drive is not always innate; it's often cultivated, as explored in discussions with other successful founders like those in Your Dream Doesn't Need Money, It Needs This.
The Entrepreneurial Operating System
This ability to execute, to see an opportunity and act decisively, is not a skill learned overnight. For Cook, it was an operating system installed in childhood.
When her mother pivoted from the corporate world to start her own business, it demystified the entire process. Jody saw the hustle, the phone calls, the networking. Work wasn't a mysterious place her mom went; it was an integral part of home life. “When she was on the phone, we had to be quiet,” she recalls. The implicit lesson was clear: “Work is important. Work is something that you do and you're proud of.”
This upbringing fostered a powerful sense of independence. From the time they could talk, Jody and her sister were responsible for booking their own doctor and dentist appointments. They were handed the phone book and the phone and told to figure it out. “Maybe being thrown in at the deep end made the deep end less scary,” she reflects.
That learned fearlessness carried directly into her first networking event. Standing before 60 people, just two weeks into her business, she realized she didn't even have a company name. As others introduced themselves with initial-based names like “JP Entertainment” and “ML Accountancy,” she saw a pattern. In a split second, she named her company JC Social Media and delivered her pitch.
The nervousness was there, but it had been reframed long ago. Her mother had taught her that the jittery feeling before a performance wasn't fear; it was excitement. “She'd be like, no, no, no, you've got butterflies,” Cook says. “And she's like, yeah, that's what you get… and it means you're going to do something really exciting.”
That single reframe is a cornerstone of the entrepreneurial mindset. It transforms a signal to retreat into a signal to advance. It’s a powerful tool for overcoming the anxiety that paralyzes so many, a topic also explored in discussions on managing stress and public speaking.
What Game Are You Playing?
As an entrepreneur’s career evolves, the definition of success changes. The initial game of “get clients” eventually gives way to more complex challenges. A critical mistake many founders make is playing a game without knowing the rules or the objective.
Cook learned this lesson in a mastermind group where the unspoken measure of success was the size of your keynote speaking fee. While she was part of the group, she found herself adopting their goals, even though they didn't align with her true desires. “If you're in a group where their measure of success is something that yours isn't, you're eventually going to come around to that way of thinking,” she warns. “And then you're probably going to start to confuse your real needs and desires and wants with theirs.”
This realization led her to develop a framework for entrepreneurial self-awareness: The four games of business. To succeed, you must first identify which game you are playing.
- The Lifestyle Game: The primary goal is to earn a certain amount to fund a desired quality of life. The business serves the lifestyle, not the other way around.
- The Artist Game: The goal is to spend as much time as possible doing your core craft. You hire people to eliminate friction and administrative tasks that take you away from your art.
- The Performance Game: The goal is to see what you are capable of. It’s about pushing your limits, chasing big impact, and building something impressive. This is the game Cook and Do both identify with now.
- The Build It and Sell It Game: A finite game with a clear objective: build a company with the intention of exiting. The focus is on creating a valuable, sellable asset.
Knowing which game you’re playing is essential. It dictates the kind of advice you should seek and the masterminds you should join. “If you're running a performance business and you're getting advice from someone who's running a lifestyle business, it's probably not going to quite align,” Cook explains. Clarity on this point prevents you from being steered down a path that leads away from your own definition of success.
Your Future Life Coach Might Not Be Human
After exiting her first company, Cook found herself playing the Performance Game with her new venture, Coachvox AI. The company was born from a new tension in the creator economy: large language models were being trained on the vast libraries of content creators had spent years building, often without their consent or benefit.
“You might as well be generating leads from it, you might as well be talking to your audience from it, you might as well be reaping all the benefits without it just being taken away from you,” Cook argues. Her solution is to empower creators to build their own AI coaches, trained exclusively on their intellectual property.
This creates a win-win. Creators regain ownership and create a new, scalable way to serve their audience. And audiences get access to the wisdom of mentors they might never be able to afford or access directly. This is not just a chatbot that recycles blog posts. It’s a tool for personalized guidance.
Do, who has built his own AI version of himself for his community, sees the immense potential. “It knows everything that I've done, it forgets nothing, and it has something that I do not have: infinite patience,” he says. It's the ultimate teaching assistant, available 24/7 to do role-plays, answer questions, and guide users through complex topics.
The technology is still in its infancy, but the future possibilities are staggering. An AI coach can remember every conversation and spot patterns over years of interaction. It could notice a recurring struggle and say, “Hey, that thing that you're struggling with… something that you said this time last year sounds kind of similar to that. I wonder if we could dig into this a little bit more.”
This is a level of long-term insight that a human coach, with dozens of clients, could never achieve. It represents a a future where personalized mentorship is not a luxury for the few, but an accessible tool for the many. The development of a strong personal brand becomes the fuel for these new coaching models.
While the existential threats of superintelligent AI loom, for now, the opportunity is in the hands of creators. The challenge is for good-hearted, mission-driven people to use this powerful technology to make a positive impact before it’s co-opted entirely for corporate greed. As the movie Don't Look Up satirized, human short-sightedness and greed can be our own undoing. The antidote is for entrepreneurs to build things that serve a higher purpose.
In the end, all these threads—getting press, building a brand, making audacious requests, and leveraging AI—are about one thing: impact. It’s about moving beyond simply “getting clients” to changing your corner of the world. For Do, it’s about changing education. For Cook, it’s about empowering creators and fighting bad advice.
The tools and strategies are here. The only question left is the one posed by the “10 years left to live” thought experiment. Knowing what you know now, what audacious request will you make tomorrow?
TRANSCRIPT
how is it that a 23-year-old is already speaking one year into her business I started my first business when I was 22 I didn't have a business plan really I just had two words which was get clients I was actually voted most likely to marry for money I say this with tongue and
Chic your formula is to stalk and harass a little bit hey that's not fair what is coach box coach box is a way that creators can scale themselves to Infinity we've got this win-win situation with AI and now you've got the Bo so you can make an impact to a billion people so
my guest for today's podcast is jod it's kind of strange I met jod through referral through a new friend Lucy Werner and then as I was going through her bio I discovered we have other connections multiple Connections in fact so I'm super excited to talk to her today Jody for people who don't
know who you are can you please introduce yourself and tell us a little bit about your backstory yes definitely so I'm Jody cook I am founder of Coach Fox Ai and we make artificially intelligent coaches based on thought leaders um I built and sold an agency um about 2 years ago I exited
I am a Forbes contributor on the topic of entrepreneurs and I compete internationally in powerlifting as well such a diverse background from powerlifting to AI a marketing agency and you're still super super young I want to ask you something because what was really intriguing and the nature of our relationship together was I
need to get mainstream press because since starting the future I don't have quote unquote mainstream press and it's important for me to get verified and that's I go down that conversation rabbit hole and then I'm connected to you so I'd love to ask you about this cuz I don't know that many people
that are regular contributors to magazines like forb so in the interest of all of us trying to gain exposure to gain credibility with respectable news outlets like Forbes how does one even begin that yeah great question so um I started writing for Forbes about five years ago and it was all down to
finding one of the editors meeting her at an event and then prolifically following her up until she agreed to let me sign up and become a contributor I followed her up a lot like I wasn't even shy about how many times I was like Hey me again come on um when do I
get to sign up and then luckily she let me in it's been huge it's probably about 25% of the signups my company have come from having that column there's kind of two routes that I would recommend people go down if they're thinking about wanting to become featured first is try and get featured
and second is try and get a column for yourself the getting featured route involves geeking out on the Forbes webbsite honestly and then getting inside the minds of the existing contributors and figuring out what kind of stories you can pitch to them that match their swim Lane perfectly and that's really important because
everyone on there has a swim Lane that they have to fit in with people don't tend to deviate from what they're writing about so there's almost no point pitching someone who doesn't do interviews about an interview there's almost no point pitching someone with an irrelevant title it's almost like put yourself in their
shoes imagine the exact article that they would write and then come to them with great ideas for that and find them everywhere online until you can get in get in their good books until you can become familiar to them I guess Chris a couple of episodes ago I heard you talking about how
when people just get in touch with you and they pitch with they pitch you and they haven't really got anything to bring to the table it's like well there's so many of those it's really hard to tell the difference between someone who you do want to write about and you don't want to
write about but if people find you online if they find stuff if they talk to you about something personal and not like a by personal I don't mean a a chat gbt formulated personal approach cuz you can kind of tell I mean like a real like this is what we have in common
this is what's important to me this is what I think would work for you and I guess playing the long game with it as well is a really big side of this because I think if you make friends with a Forbes contributor or any contributor to any article um any new site then
you can get featured at some point in the future and our mutual friend Lucy Werner is a really good example of this because we've probably been friends for a couple of years now um and she is a PR and she gets her clients into different media outlets and she helps people do it
but she hasn't once pitched me not once she's just playing the long game she's just you know being my friend under these under these kind of I was going to say under false pretenses but it's not false pretenses it's because she's genuinely interested in becoming friends and therefore it works in her favor
it's not just like oh hey Jody write about me okay just to quickly summarize I say this with tongue and cheek so your your formula is to stalk and harass a little bit so find out who that person is and just kind of have a conversation with them from time to time but
really come from a genuine place of wanting to build a relationship we get this often in our DMS and also uh in my emails people pitching people for guests on this podcast my podcast I'm like gosh it just I don't know a good person from a bad person cuz I'm not just overwhelmed
with it cuz your first point of contact with with me is to ask me for something it doesn't make me feel great I understand this is how it works so how do we get over that you just you bring more to the table you figure out what you can bring to the table
and you offer that first and you offer it without an expectation of what you're going to get back in return and I think it's really hard because I don't think that's how our brains are necessarily wired it's like we want to ask for things and we want to just you know play the
rejection game and get people to say no but I think it would be a lot better hanging back playing the marshmallow game pass trying to Pat the marshmallow test with um do you know I guessing you know the marshmallow test the delayed gratification game exactly yeah because at some point it will probably
happen and I know from my experience I probably get about 10 pitures every day most of them you never hear from them twice but some of them you do and some of them you hear from three times and some of them you hear from again and again and they are the ones that
you start to recognize their name and you start to know a bit what they're about and if they follow you on Twitter you'll check out their profile at at some point and you building that familiarity is just worth so much so you'd be far better honing in on five different contributors than you
would having a skatan approach to all of them and sending them stuff that's not even relevant well as a regular contributor does it make you a little suspicious of the people who try to have a relationship or friendship with you you mentioned Lucy Lucy obviously at one point in her life would help
her clients get PR so she's a conduit between a client and a contributor an author and so you kind of know when Lucy comes knocking and we know there's something there so how do you work around that or how do what's your mindset around that I think that if I thought about it
too much maybe I would be suspicious of everyone but I think it's then you'd be lonely cuz you just think everyone wants something but then I don't think that would be actually a nice way of thinking about the world maybe so yeah maybe it's maybe it's you assume that people want something but
maybe you assume that they can help you out too and if you become friends then you've got Mutual things that you can help each other with so I'm sure like with with Lucy she's done me just as many favors as I've done her and that's why it's a cool friendship avoiding the suspicion
is a good plan circling back to the whole Forbes thing in terms of like getting to know someone who's a regular contributor for someone like myself who I don't find joy in social interaction and keeping in touch with folks so it's not my natural tendency so it's very difficult for me I'm talking
about people I know in real life so if you're not a social butterfly if you're not gregarious how can you build a relationship with it with someone um in a way that feels genuine that's in keeping with your your kind of sensibility in the world I think the answer is to rather than
knocking on doors and knocking on door after door after door and building relationships with people I think it's focusing on building your own house first and making it so good that people seek you out and I think Chris that's totally what you've done because we got in touch because Lucy was like hey
you should speak to Chris cuz you should cover him cuz he's done really cool work I feel like it always comes back to being the artist putting your work out there in my agency days we started writing books and I say books but they were more like glorified leaflets at the time so
we had this series called the 50 great ideas series and I wrote 50 great ideas Instagram for business and it was a super simple thing and we would give them out to our clients and we would just kind of have them on Amazon for people to have and it was from having that
book online that a publisher got in touch and said hey want someone to write a book about Instagram for business we've seen that you've already written this one will you write this one a publisher pitch me and they are notoriously hard to get in front of but because I'd kind of built my
own house already even if it wasn't even that good a house it was out there and someone had the opportunity to then come and approach me so that wasn't getting in touch with Publishers and keeping in touch with them and doing all the social interaction stuff that's purely just being the artist and
I think we could we can all do that you're reaffirming something that I believe that there's the outbound for the more gregarious people who are good at sales and Outreach and can do it in a way that isn't feel Sleazy and then for folks like myself we much more introverted there's an inbound
approach where you create a piece of content and you that content if it's good even if it's not perfect can attract people to you and it makes building a relationship much easier that's what you're saying right Jody I think it puts you on a leev Level Playing Field with whoever you're approaching or
whoever you want to get in front of and I think you never want to be that person who's asking for a favor or asking for someone to kind of you know cut you some slack or do something because people don't make we know that people don't make decisions on that they make decisions
based on their best interests so if you can make the what's in it for them really clear then I think you stand a far better chance of being covered and I feel like people want to work with other people who they see as equals because going back to what we said before if
we assume that everyone's looking for something that includes you so we can all play the game together I know a lot of creative people have a problem with this this and that like can't people just do things for people without it being for themselves maybe in some kind of utopian society that happens
but you got to appeal to a person's self-interest we learned this in copywriting for advertising Seth Goden calls it nobody wants to read email they want to read memil what's in it for me and you put yourself in the other person's shoes and you try to give something of value to them that
would interest them what are some of your quick tips for what might be in it for a contributor something that's super specific to what they already write about something that makes them publishing an article easy so if you're if you're coming with the research or if you're coming with the information that you
know they would write about so um for me I write about chat gbt prompts a lot of the time so when people come to me with their perfect amazing prompts and they say hey this would make a really good article for your audience then that's perfect but overall I think it's bringing more
to the table so if you have a big brand and you can say hey look at like I'm going to share it with my twit TW audience or I'm going to share it with my LinkedIn audience then say that if you haven't necessarily got that it's making it easy for them in some
way it's bringing more to the table so that you can punch above your weight so that they just say yes and it's not even a it's not even a thought I love that term punch above your weight what does that mean to you I just want to follow up with you on that
I think it means that there are probably some people who are just ahead of you in whatever game you playing which is maybe because they've been around for longer or they've had more success or they've just I don't know they're they're in different NW works or they've they've picked bigger problems to solve
or something like that but you you feel like they're ahead of you and you feel like you want to be where they are I think punching above your weight is getting in a room with them or getting to work with them or getting to do something with them that you wouldn't have been
able to do if you hadn't audaciously made that request and I think it's so powerful because hardly anyone does make that request because they're so scared of rejection that they don't do it but if you kind of identify what is the what's in it for me and then you ask the question sometimes
you get yes is a good example of that is the the book that we mentioned at the start how to raise entrepreneurial kids that I wrote with um Daniel Priestley who's our mutual friend and an author entrepreneur founder of Dent Global and he and I both spoke at the same event in 2012
I think and we just we just kept in touch since then through a series of different events I decided that I was going to write a blog post on the topic of how to raise entrepreneurial kids and I used Harrow help a reporter out which I think is called something else now to
send out a request um that asked two questions one of the questions was how are you raising entrepreneurial kids and another was how were you raised to be entrepreneurial and I thought I would get two or three responses to write a blog post from and I got 400 and this was responses from
people absolutely pouring their heart out telling me about their childhoods telling me about what they were doing with their kids telling me about all these beliefs that they had about how we should be doing this and so I had all these responses in front of me and I thought well this is not
a blog post this is a book I feel like I know the person who I want to write this book with and that was important because I don't have kids myself I was kind of raised by entrepreneurial parents as an entrepreneurial kid but I wanted to join up with someone who did have
kids and who also was raised by entrepreneurial parents and I thought hey this Daniel Priestley gu is cool we met a while ago he he might want to do this but I mean his like personal brand is way bigger than mine his business was way bigger than mine and he probably wouldn't normally
say yeah sure I'll collab on this thing with you but because I had over 40,000 words because I said I'm going to turn these into a structure and because I said all I need from you is just the introductions to each of these chapters it's going to be really cool I'll do all
the stuff he was like sure I think I pitched him in a voice note I think it was a two-minute voice note where I said hey this is this is what I'm thinking this is all the work I'm going to do and he just straight away was like yep sure oh and by
the way we can use my publisher I'll speak to them about this idea so he came with more stuff back as well and it was all because I was like I need to bring more to the table for this relationship and that's how I make the yes easy I love that okay I
was going to ask you for a story an example and without prompting you already gave me the story an example so punching above your weight is you getting in the room with someone who's I don't love this term but let's just use this term for now like way above your your level or
your league you like somebody's out of your league and then you propose something to them that for them it's it's a win-win win all around to do this you say I'll do the work I've already done the research I've already written 40,000 words you have a brand you have a business and you
can help get this thing published and then a beautiful collaboration ensues so this is how you're able to work with people that are kind of out of your league quote unquote personally I don't think anyone's out of anybody's League because it puts people in different social hierarchies but we understand the concept right
now what I can't help but to notice is something really strange in your story here it's messing my mind I want to talk more about entrepreneur were kids you said you were speaking in 2012 and by my math I was doing the math here you were 23 years old am I correct or
no yes how is it that a 23-year-old is already speaking one year into her business 23 years old people just like finished like leaving home what are you doing on stage what how is your life so blessed right now I started my first business when I was 22 I had nothing to lose
and I figured it couldn't be that hard and I figured if it it all went wrong I could just get a job by the time I was 21 I'd had 15 jobs because I'd always just been working in restaurants in shops in bars various different things I think if Uber had been around
at the time I would have been an Uber driver and I would have been a delivery driver and I would have done everything cuz I was just really interested in just I guess making money and just being involved in that world and also because my mom started her own business when I was
about 15 I was very familiar with lots of terminology that lots of people my age weren't so things like clients and invoices and networking they were just normal terms and i' I'd grown up seeing that all around me it really didn't feel like that much of a big deal to start a business
at 22 and when I say start a business it wasn't really a business it was just me being a freelancer so I didn't have this I didn't have a business plan really I just had two words which was get clients and then I started going to networking events because that's what I'd seen
role modeled from my mom she would get up Ear she would go to networking events she would meet people she would come home with business cards and she would show me who she'd met and tell me all about them so I just started going to networking events and I started standing up and
saying hey I'm Jodie I'm a social media manager and then at the time this was 2011 you can imagine what the social media kind of landscape looked like then we were it was nothing like it is now we were setting I was setting up people's Twitter accounts for them and convincing people that
they need to be needed to be on this new thing that was all around us and then some of themed wanted to chat so I would call them and I was really naive at the time if someone said they wanted to talk and then they gave me their card I would just keep
calling them until they picked up and I never thought for a second that they might have just been polite or they might have just not you know not really been serious I was like you said you want to talk about this so let's talk about this and then started getting clients and then
I feel like the hardest thing is getting your first client and then after that you're like well I've done it once and now I've got this case study so I can use that to get the second one and now I've got two case studies and then it just goes from there so before
that long I had a business and then because it was the year it was and because social media was this thing there were various different events around that wanted speakers and so that's how I ended up on a stage talking about why everyone should get a Twitter account at the same event as
Daniel Priestley your mom started her B her business while you were 15 what happened to your mom's life that she started a business that late she was in the corporate world so she's got quite a few good stories about how she was the only woman in a entire company of men and she
just had to hold her own and figure stuff out and then I guess when she'd had enough of that she decided that she was just going to start up on her own I think she started out quite similar to how I did started getting a few clients and then all of a sudden
you've accidentally got a business and then you employ people and everything else but I definitely remember that she worked from home I remember that when she worked from home she would when she was on the phone we had to be quiet it and I think the idea that put in my head was
work is important work is something that you do and you're proud of and it matters that like you don't have screaming kids around and you don't have annoying teenagers around because that won't give the best impression so I think that was definitely instilled from quite a young age because you worked from home
you got to kind of see a lot more of the business aspect probably than how most kids are able to be around their parents' work life right like I work from home my kids have been brought to work theyve they do their homework at the office so there's a lot of that kind
of comingling of the Two Worlds and whenever somebody asked me this question about work life balance I said I disagree with that characterization I think it's about work life integration but how you can bring these worlds together you're saying things that maybe a lot of people in our audience are going to have
a hard time with like and go out and meet people Network can get cards and just put yourself out there I have to go back to your childhood now what kind of kid are you you know you're like yeah of course mom's been doing this I'm doing this and it all makes sense
like were you an outgoing person were you like voted most likely to succeed or be the president of your country or whatever you know what I think I was actually voted most likely to marry for money you have to explain that why would people think that about you I don't know kids are
cruel kids are horrible I don't know I just I've got a flashbacks from the yearbook but I feel like I was outo outgoing I was very independent so something that definitely happened in childhood was from when we could talk my sister sister and I would be responsible for booking our own dentist and
doctor's appointment so if anything was if it was due for our checkup it would be like well there's the phone book there's the phone you know what you need to say there's the calendar and it would just be up to us to do it so maybe being thrown in at the deep end
made the deep end less scary and so networking events and my first networking event I had to stand up in front of 60 people and talk for a minute about the business that I literally started 2 weeks ago but once you've done that you can kind of do anything and your comfort zone
is just so much wider and then it just becomes a game after that do you remember what you said at this meeting yes so I didn't have a company name and what struck me was that everyone else had a company name and I thought oh no they're going to find out they're going
to know that I've only just started doing this and as they were going around the room I heard from someone who ran JP entertainment I heard from someone who ran ML accountancy and then there was JS Technical Services and I was I was like huh there is a pattern here this is how
you name your company and so I named my company JC social media and it took two seconds and then as it came to my turn I stood up and I introduced myself as jod from J social media that was your entire pitch it was like social media is this really cool thing and
you should definitely be on it because it can grow your business I've seen what it can do and I would like to talk to you about what I can help it do for you come and talk to me that was kind of it that was my pit okay what was your emotional state
like the reason why asked that this as a nerd when when it gets closer and closer to me my heart is racing my throat's like my mouth's getting super dry I'm like starting to sweat like oh my gosh it's almost my turn and I'm I feel like I'm going to faint or something
what was it like for you I think I'd been prepared my whole childhood to do things like that and so when I was younger you know if you're in like the school play or if you have you're doing a show or you're doing something that involves you going on stage I remember talking
to my mom about being nervous and she'd be like no no no no no you've got butterflies and I was like butterflies and she's like yeah that's what you get you get this them in your tummy and it means you're going to do something really exciting so I think what probably happened at
that first networking event was I felt that familiar feeling that we've all got just before you're about to speak and I thought oh butterflies this must mean that I'm about to do something really exciting and then it just didn't didn't phase me wow what a great reframe from your mom she seems to
be pretty uh pivotal character in in your entrepreneurial mindset I would love to hear a little bit more maybe stories or examples from your journey into entrepreneurship being raised to be an entrepreneur I guess in the book and it's split into 48 different ways to raise entrepreneurial kids and it's around entrepreneurial skills
mindset opportunities and then the parent Mentor so much of the message in the book is the power of role models and who you see and who you just experience on a normal day-to-day basis and how much impact that can have when you don't even recognize it so it makes perfect sense that if
you see someone working and you hear them on the phone and you understand how they do networking then you would just pick up that stuff and it would just seem so normal to you I think more recently I've noticed it because when I was in between after I sold my agency and before
I started this business I was kind of running experiments and I didn't really know I was going to say who I was but I didn't really know what I wanted to do I had that whole post exit existential crisis where someone asks you what you do and you don't have an answer and
you can only say oh well once I had a business that I sold for so long I was almost like I'm running out of time I need to have a good answer for this at some point at the time I think I was in a mastermind group with a lot of people who
were kind of consultant um consultant coaches authors like that kind of like creators pretty much and I think what I realized is that any group of professionals between them they have like an agreed measure of success that maybe they don't say out loud but they'll know what it is in secret for this
group in particular who are all just amazing people but their measure of success is how much you can charge for a keynote because that's what we would talk about and that was the biggest thing it was only probably about a year of being in this group that I thought that's not my measure
of success but if you're in a group where their measure of success is something that yours isn't you're eventually going to come around to that way of thinking and then you're probably going to start to confuse your real needs and desires and wants with theirs then I feel like the self-awareness of hang
on this isn't what I want and then being able to go and find what you want is way more important and that's when I started digging deeper and working out what I wanted to do and realizing that really all I actually all I actually care about is being a Founder like having a
company and being a Founder not necessarily being an author or a speaker because that's all a byproduct of running a business and since you brought about brought this backup about uh selling your company and exiting I think you're at this point 32 33 years old you sold your company you've exited a couple
of quick questions one good decision bad decision any regrets good decision no regrets did you kind of get Fu money where you're like I don't need to do Jack now with my life it's so good yes kind of but I think that if you're running a company that you can sell for a
few money you've probably it's probably been doing pretty well for a while so it's not necessarily the exit figure that makes all the difference it's it's what you've been doing just before then we've been talking a little bit about raising entrepreneurial children you being raised as an entrepreneur Yourself by entrepreneurial parents quick
question with your mom like is she still in the business what's happened with your mom has she exited or she retired now what what's her deal so she is just fascinating because she doesn't really want to retire she thinks that she doesn't need to retire and she really loves what she does and
lots of her friends will say oh you know are you going to retire and she's like well no I'm just having too much fun I want to live this kind of full life I mean now she's just a good role model of how you don't have to slow down you can just keep
doing what interests you and if it's work it's work but if it doesn't feel like work then you then you're winning that game I kind of find it hard because people ask me the same question is like what are you going to do when you retire I'm like I don't know I think
I'm doing the exact same thing I heard Blair n's author of win without pitching he said something like you know as a creative person we should design our businesses so that we don't want to run away from it that we can't see ourselves doing anything else and so it's a disciplined practice of
eliminating things that you don't like and honing in on only the things that you like so that you can build that forever business like I don't know what I would do if I had to quote unquote retire and do nothing I'd probably get fat and get old really fast because like I have
no motivation to do anything and probably die we're done then so I love hearing that your mom's still in the business and you find a different business to build and well I'd love to talk with you about your new company coach Fox yes what is coach Fox coach Fox is a way that
creators can I guess scale themselves to Infinity it's quite exciting I'm really excited about it because I feel like we've got this win-win situation um with AI between creators and entrepreneurs and why I feel like it's a win-win is because let me tell you a story first because this kind of puts it
into perspective but um I started I I joined a mastermind at the start of this year and it was around entrepreneurs using AI or creators using Ai and I thought when I joined that it was going to be everyone talking about the kind of tools that they could create and how we could
do really cool stuff and how we could build things but when I joined realized pretty quickly that it was about it was kind of about creating content although they'd already created a lot of content so it was more around what is going on with our content and how come all these different things
that are out there can just use our content and um going back to the how to raise entrepreneurial kids thing I started typing into chat GPT write me an article on how to raise entrepreneurial kids and use these subheadings and what came out was exactly the same as an article that I'd written
and I was a bit like w hey that's not fair I wrote that and then and then it was kind of annoying that it was like well I've written this but now it's there so now anyone else could use it but like it does doesn't make sense for creators it's like it's so
silly in The Mastermind it was partly thinking how do I take ownership it was partly thinking are my Freelancers just using chat GPT for example to write different stuff and it was partly thinking what's going to happen to my site if that happens is it going to get penalized so it was just
all fear rather than opportunity so the kind of the kind of win-win that I feel like we've created is a way of creators taking ownership over their content because if it's all going to be fed into large language models anyway you might as well be get generating leads from it you might as
well be talking to your audience from it you might as well be reaping all the benefits without it just being taken away from you and then on the entrepreneur side which is the the clients who are getting coached by the AI coaches that our creators are making they get to ACC access people
who they probably wouldn't ordinarily be able to access because they're too busy or they're too expensive or they're not available or there's something about how they work that means they're just not accessible but you can access their brains in the same way and you can actually get guided from them far beyond just
talking to their book or talking to that talking to their content because it's like the the two way back and forth probably separate separate stories but just the idea of bad advice and how much it holds entrepreneurs back is like a real big topic and I feel like I'm on a bit of
a mission against bad advice so if we can match up entrepreneurs with creators who've written stuff who have already produced content that is going to be so relevant to them they can improve their business as a result of being coached by an AI version of them then we reach this like true win-win
that that really does help everyone I'm very excited about talking to you about AI because in a lot of creative spaces it's like the devil AI is the devil that's going to eat your job and your soul and we want everything to be made by humans and they're kind of rejecting it outright
without understanding what it can do to enhance what it is that you want to do and further your mission and your goals and make your life less mundane and repetitive so I recently have been working on my own version of my Ai and as a teacher I look at it as this could
potentially be the ultimate ta it's not the teacher but it knows everything that I've done it forgets nothing and it has something that I do not have infinite patience so it will never get kentank Rous with you it's never going to get a seric and cut you off and say you know uh
do you think you can ask me a better question this time around it's not perfect but it's quite remarkable what it's able to do and for my community of 500 people in my Pro Community they're able to talk to it 24/7 do role plays with it and it's only going to get better
so I'm all for this and if you're using it as a companion thing to a book that you've written if you want a TA or you wanted to help people find the right products within your catalog of products it can help guide them through that entire process and be trained on this as
I learn about Ai and how to work with it my partner in all this his name is show Russ and he's like we're not really writing code Chris we're just writing training modules we're just telling you kind of like what we wanted to work on and to focus that is a skill in
itself is this similar to what you're doing yes yeah exactly we are training models with the content that creators have already created and then configuring it to coach or Mentor in their style we call them star sliders where you you literally style you you slide these sliders across to decide whether you want
your model to be more coach so it asks questions and holds space or you want it to be more Mentor where it just gives you the answer or something in between and things like do you want it to be formal or informal or do you want it to be jovial or serious and
there's a lot of different combinations of personality of AI coach I think the thing I'm most excited about is the potential for the AI coach to spot patterns over a long period of time it probably will remember way more stuff than the real person and therefore if it's got enough data over time
it can say hey that thing that you're struggling with something that you said this time last year sounds kind of similar to that I wonder if we could dig into this a little bit more you could supercharge how it can help someone because you can spot things that a real person just never
would have been able to and because they've been engaging with it like a real human it was an open it felt natural to do so and these these different insights just come out it's just fascinating where it can go we're just only in the infancy of it like you said right now it
might not be perfect but at some point it will be perfect and at some point it will be so normal that everyone has an AI coach someone is at some point going to bring their robot girlfriend to a party and that will be normal as well and there's all this stuff that seems
crazy right now but in the future it's like yeah this is just what we do it's pretty scary because I heard an interview with Steven Bartlett on the diary CEO he was talking about the intelligence of AI the smartest person has ever lived has this kind of IQ Einstein's IQ is below that
ai's IQ was already Way Beyond that in a very short amount of time it's going to be beyond our our ability to even comprehend which opens up all kinds of scary questions like if it's smarter than us in orders of magnitude like 100 times like more intelligent on a scale of like uh
to the power of what is the human's role left I mean what are we going to do and will it eliminate maybe the threat to the planet humans themselves but in the meantime we get to enjoy this for a couple more years I think to be alive and to incorporate these tools I
find Co Luc is really polite to AI she'll say please and thank you because she thinks that when it turns on us they'll kill her last which may or may not be true and then something I saw maybe on Twitter was that someone was just like if all this AI stuff goes as
far as we think it's going to go the world is probably going to end within 10 years therefore I'm just going to act like this is the last 10 years of my life and I'm going to have a really fun time so I think there are a few different reframes that what might
work in our favor because yeah we have no idea what's going to happen yeah and to borrow line from your mom those aren't butterflies in your stomach it's the sign that something really Good's going to happen maybe so we're not all going to die be fine I know watch disaster films the last
one I watched was pretty hilarious I think it was called don't look up it's pretty funny I think it came out on Apple it's hilarious because there's an asteroid that's going to destroy Earth and we invent the technology to destroy the asteroid but while they landed probes on it they discovered their very
rare minerals and things that they can Harvest and mind and so then the corporate Giants that you will they decide instead of trying to blow it up they'll Harvest and then blow it up at the last second and of course that goes wrong so now we're all going to die because of corporate
greed what's interesting is now we know we're going to die the kind of relationships and the conversations we're going to have in those final days and hours that we have left it took kind of a nice profound thing like our family sits down together they have dinner together and then the screen goes
white everybody dies if we have 10 years left what should we be doing with our lives if we have 10 years left we should be making the audacious requests that we would normally be too nervous to to make because why not we might only have 10 years what you said before Chris about
the corporate overlords and the people in that movie um just reminding me that this is such a big thing behind the how to raise entrepreneurial kids kind of ethos as well because if you think about that movie that you just mentioned and also loads of other movies that have business people in them
business people are always portrayed as really greedy mean sweaty overweight horrible characters and so it was part of the ethos behind the whole book and the whole thinking of we need to give kids Better Business Role Models because all the ones in the media you wouldn't want to Aspire to a big statistic
is that if a child grows up with entrepreneurial parents they're up to 80% more likely to start their own business but if someone grows up with unemployed parents they're like 50% more likely to be unemployed themselves but if we don't have positive role models out there it relies on someone having a parent
who's an entrepreneur and not everyone has that so it's like we have to just do something this was a big thought behind the ethos of the book in it your I love that I mean it kind of sucks in a way because it seems like this is a model where it repeats what's
happened before so the people who have resources or entrepreneurial raised entrepreneu children who then start come buddies and keep doing that and unfortunately the the dark side of that is uh children uh of parents who are just struggling through life also wind up struggling and or there's a high propensity for that to
happen I don't know how I became an entrepreneur because both my parents are very risk averse despite all that both my my two other brothers are also entrepreneurs themselves they work for themselves and not for the corporation so somehow something happened there where we escaped that velocity and now you've got the doughbot
so you can make an impact to billion a billion people but it's like this is this is actually how we do it I think AI coaching actually solves all of these problems I think it can solve lots and lots of problems it's a question of creative people putting this extremely powerful technology to
do something good versus maybe the corporate overlords are going to do which is to do something really evil and to profit for themselves so I think I'm trying my best to be uh an evangelist for AI so that good-hearted creative folks can get on board so that they can actually counteract the effects
of maybe other people are just trying to squeeze more money from other people so question for you is uh you've mentioned this a couple times throughout your entrepreneurial journey in that you've been in different masterminds I I heard at least two times in which you're referencing them for people who don't understand the
power of masterminds what has masterminds done for you and would you recommend it to others yes I would highly recommend joining a mastermind and I think it's because I think entrepreneurship can be such a lonely place because I feel like people who have the audacity to start their own business often get called
things that they don't necessarily think are positive like obsessed or Intense or weird or whatever else and I feel like if you don't have other people who also identify as as being obsessed or weird or quirky or all those different words then you can just feel like you're the odd one out and
you can you can try and fit in and you can ignore your powers and not let them kind of come to the surface because they're being like beaten out of you almost so I feel like finding a mastermind is very much figuring out firstly what game you're playing I think there are four
games in business I feel like there's the lifestyle game there's the artist game there's the performance game and there the build it and sell it game so I would say firstly figure out what game you're playing and then find other people who are playing the same game I've been playing each of the
four games at different stages and one of the Mastermind kind of groups is a network that I'm in it's for location independent entrepreneurs and many of the members in that group are playing the lifestyle game and that's where the goal is to earn a certain monthly amount so that you can live wherever
you want in the world so that you can have a really amazing quality of life your business serves the purpose to defund your lifestyle whereas if you're playing the performance game which is where you want to see what you're capable of you want to see what stages you can get on or see
how much you can earn or do something in terms of performance then join up with other people who are also doing that because chances are they care just that little bit less about lifestyle and when they give you advice it's coming from the same goal and so you're aligned on that and that's
really awesome because if you're running a performance business and you getting advice from someone who's running a lifestyle business it's probably not going to quite align you might be foed into things that you want a different path to the one that you're actually on the artist game is quite interesting as well because
this is where you are the artist you might be the the name the face the talent um May maybe in your in your kind of company or in what you're doing and I think the goal of the the artist game is to make it so that as much of your time as possible
is spent doing your art and you hire people who take away the friction and the admin and everything that takes you away from your art so that you can just do it and then the built to sell game is kind of like the performance game and might be kind of like the artist
game but it's where you're just on this mission to build something and sell it so you're perhaps not playing the infinite game that comes with performance and lifestyle an artist but it's very much a get in get out type thing you broke that down really clearly and as you were saying that I'm
like what game am I playing shoot I think I'm playing the performance game but I'm not sure because I like my lifestyle a lot and maybe that's where my problem is I'm not sure which game I'm playing I think it's like if you had to choose would you rather optimize it's the question
is what you're optimizing for are you optimizing for having this amazing life and business actually comes second because you would put lifestyle first or is it if it really came to it I would foro many elements of my lifestyle in order to focus on performance and to have a really big impressive impactful
business I think then it's clear it's performance then but I think keeping an eye on lifestyle so that you're not just working yourself into the ground all the time and so that you do have rest and everything that's important but then knowing like knowing if it really really came down to it which
one you would choose I think is powerful because then you know who to align yourselves with and you know which Mastermind to join full of other people who feel the same it was clear to me because I can just live whatever life that I want because I've I've made enough money working for
the number of years I've worked that at this point it's really about trying to see if I can change the direction of Education as it's taught or it's run in America I just need to to work on that and that's the end goal for me is if we can accomplish some level of
influence or change for the for the better then I've done what I'm supposed to do before I expire or before the robots rule us all right I'm willing to sacrifice or compromise on many areas but I want to keep forging at that bigger goal oh you want to say something I was going
to say do you know your motivator like the real like the one line that it comes down to that maybe has been a trend throughout everything you've achieved what's the real like this is why I do it I love teaching there's joy in helping other people uh create the kind of transformation they've
had I have a large sense of degree of guilt or reciprocity and that my parents came to this country with with no money didn't speak the language no no opportunities and we've been able to take a piece of that American Dream slice of that pie and I just feel like I have to
just pay that forward infinitely and there's no end to that so that that's kind of what motivates me so I want to ask you this question because you were saying something about goals and metrics for Success that in one Mastermind it was about the highest uh speaking fees that you can as a
keynote speaker and you're like cool not for me and then you're like my thing is about being a Founder obviously you've founded two companies you've exited out of one you're in your second one what is your metric for Success right now is it the lifestyle game it's definitely the performance game I think
I with my agency the whole time I was playing I was playing the lifestyle game and that was the groups I was in and that was what I did I made it very process driven so it ran without me so I could travel and train and do that kind of stuff but now
I feel like I'm in the performance game because I feel like I want to play the seeing what I can do game so I'd say metrics for Success are waking up every day feeling like I'm looking forward to this day because it's a day that hasn't got anything in it that's like a
seven or eight out of 10 it's only filled with nines and tens and then on the side of that as well it's truly feeling like I'm onto something that I'm not exactly sure exactly how but it's going to change the world and it's going to make a big difference and it's got the
potential to do that because I think misalignment with what you're doing and the potential you think it has is really horrible and I feel like that would lead to everything in your calendar feeling like a seven or eight out of 10 but when it is aligned and when you're on to something and
you kind of almost can't wait to wake up because you want to work on it so much that's when it's like wow I get to live this life can you give me a concrete example of what a 10 looks like for you when you're looking at your schedule so a 10 looks like
talking to people who you admire whose content you've been down an absolute Rabbit Hole of in the past couple of days um so definitely yeah definitely opportunities like this things that give you butterflies is a really good example because that's just that feeling that you know that you're kind of pushing the edge
of what you're capable of or a room that you maybe should or shouldn't be in and I think also work that you do where you find flow where time just goes is because you're enjoying it so much but there's kind of a caveat to that it's like I think anyone could find flow
from doing lots of different mundane tasks but it's where you find Flo doing work that you believe that only you could do not where you find Flo doing stuff that you probably should have outsourced gives me some things to think about like what what my 10 would be like and it's a fantasy
right now but I think hopefully it won't be so much a fantasy in a year or so where I'm surrounded by people who love to teach who love to learn and are powerhouses in their own right like writing and editing and animation where we just sit together and we Jam like a rock
band there's three or four of us and we were like what if we could teach like this and like oh I have an idea what if we did this and we just made that thing and then we pushed out on the internet and then it just breaks the internet in terms of like
what people are saying and doing with that material that would make me really really happy that would be a 12 on my scale I have to ask this question before we ran out of time you wrote this book uh how to raise entrepreneurial kids or children with Daniel a book I have yet
to read and a topic that Daniel and I keep teasing to our audience we're actually going to talk about so this is kind of a preview to all that I'm I'm just curious as an entrepreneur as a person who was raised by entrepreneurial parents are you planning to have kids no I'm not
I don't think I want them I think um obviously Never Say Never maybe I'll change my mind at some point but right now it's not not in my plan I got the clue because you had mentioned earlier about your mom in business that it's a serious thing that everybody needs to be quiet
so business is not for kids and so I'm like okay maybe you're in that that season of your life or that state where you're like I need to focus on that performance and building something that's going to have long-term impact towards my goal and be complete alignment so for people who don't have
kids who are contemplating it they often underestimate the amount of work and compromises and dedication it takes to to raise children properly otherwise you're an absentee parent and so yeah if you have this big ambitious goal you have to take that into consideration like how it's going to change your life CU if
you look at it it's not going to change anything you're probably not doing it right that's just my opinion my husband and I when we got married when we were 25 I think we kind of just assumed that we would have kids but it's probably another one of those situations where we were
going down the path expected of us like going to college or going to six form or you know like going into a job and it was like oh when are we going to have kids and then when we actually talked about it we were like do you want to have kids no do
you no and then it was like oh okay well then we're not going to do it and it was quite freeing just being like let's actually confront this thing that we're meant to do and decide that we're going to go a different way it's been a pleasure talking to you Jody I I
I see you've learned your lesson of not naming your new company JC coaching AI that we've graduated from using your initials in that pattern we've talked about so many fun things that I just feel like there's so many common things we can sit here and talk all day around I I just want
to wish the best for you I I know that you're actively competing in powerlifting competitions what's the next big thing for you next big thing in powerlifting is I have a competition in December um a full power one in England not usually in England in winter but let's see how that goes and
then apart from that we've got a bunch of Coach Fox AI spaces opening up because we are launching them in spaces of in 250 batches at a time so we're all gearing up to welcom in the next wave of creators so that's what I'm excited about in the kind of short term wonderful
that's a it's at an over subscribed con up there guess it is yeah I guess I learned that from uh someone who we know pretty well yeah so there are only 250 slots how often do these things open up um at the moment we're doing them once every two months it may move
to once a month maybe at some point will be Evergreen but we are very much enjoying the oversubscribe model right now because it means that we can we can look after everyone it's definitely a thing that's come from the agency to software shift it's like very different having creators and lots of different
creators compared the clients and they're obviously worth a very different amount per month but we still apply the agency mindset of like we look after everyone if you lose a client it's a really big deal we're look like we're making sure everyone has a really good time so we're applying that here hence
only opening 250 spaces at a time is it safe to assume that you are like as as Blair would say eating your own dog food is there a Jodie bot oh yeah yeah yeah yeah there's a Jodie AI it's the one we made first to test if it was even possible it teaches
people about productivity about running an agency about how to exit your company about all those types of things and then we started playing around with that training it doing all that kind of stuff before we decided that it was ready to become a system that we put other people through and created more
creatives based on and now I mean the um Jodie AI is very much a kind of business AI coach but we've got we've got an astrologer we've got a recruitment coach we've got a a marriage coach there's all different types of people and I just love the idea that anyone could have their
kind of business and personal Board of AI coaches in the future and anytime they need anything it's like we'll just go and get help and it's like no question is is too stupid and even if it is stupid it doesn't matter because you're not asking a real person okay honest assessment here real
life Jody 10 what would you grade AI jod or jod AI will be a 10 one day has the potential 100% I think it's because we are training it more and more to understand nuance and I feel like that's the big big challenge with AI models at the moment they they maybe generalize
um sometimes they kind of don't necessarily follow a story through um and they might want to repeat something that they've already said um so one day a 10 not there yet but it's a it's the infinite game I guess what's the number you would place it today how far away are we from
that 10 I don't know would I say a six or a seven because I think that if you if you go and talk to ni coach expecting it to be exactly like a human then you're going to like what the hell is this but if you go to it expecting it to be
having like a journaling session with someone's content you get so much out of it and um we ran quite a few tests because we wanted to have like a cohort of clients of jod AI who we recorded how many times they spoke to it what they spoke about and how much difference it
made to their life and so there were people getting really cool results out of it because they're approaching it in that way um so I feel like it's a bit of a it's a bit of an expectation thing as well with what someone goes to it with and what someone talks to it
about but do you see that in the very near future that it'll get to a certain point where it would be nearly indistinguishable from you T it's all about passing the touring test right so yeah if you truly believe that you are speaking to a person compared to like a a chatbot and
the touring test for our models is getting later and later like it's it's getting later and later in the convers ation so maybe it would have at one point failed the touring test within three interactions now it's six or 10 or 15 and one of our goals is to make it happen even
later and later so that someone could be talking about okay I've got this problem and then it links to this problem but also I want to Circle back and I want to look at this other option the kind of chatbot keeps up to date with that that's like a that's a big goal
um I think that a hard thing to work out is all these chemicals that you release talking to a human like is it serotonin and it's like all the different kind of togetherness hormones will you ever get them from a from a AI from like an AI version of a person even if
it's a person you know and like and TR and you know it's been built with love will you get that and we kind of joked about like sending a cuddly toy for every ji user so you can almost like cuddle it and chat at the same time and seeing if that would happen
but I'm very interested in the research that will come out around that and seeing how much in the future it will that you're not releasing those closeness hormones that you would with a human and whether because it's so convenient and it costs so much less and it's always available will that just completely
take away the need for the human element I think we're already there it's just only going to get better because I've people have shared their experiences working with doot and saying they're literally crying talking to it that's that's a genuine human emotion reaction and of course they're in a very vulnerable state so
they're going to cry talking to anybody but one thing that we we try to get doot to to do is to be more of a coach less of a mentor so it's just going to ask you lots of questions in our society today like everybody wants to talk and so our ability to
be heard is getting less and less and so anybody anything that just takes a moment to try to listen to you to empathize with what's going on and to get you to share your own thoughts I think is going to build an emotional reaction I think so it's like um there's a black
mirror episode that's called be right back and it's where a lady's partner dies and she uses artificial artificial intelligence to kind of rebuild him she first starts off texting him and then they work out how to clone his voice so she's talking with him and then eventually they kind of bring him to
life and like a like a model but it's not really him but it kind of is him and it's quite interesting to see how I know it's fiction but it's quite interesting to see how she almost doesn't care that she knows it's it's not real she knows it's not real but because it
fills a gap because it staves off loneliness she's totally happy to let it in and I wonder if that's what we're seeing with like doot and with Jody Ai and with all the different AI creators that that we're making if it solves the problem of you getting help does it even matter that
it's not real and I guess not I think so I mean reality I I think for a large part of us it's a construct it's like that theme that is played within the Matrix series where do you think this is real do you think that's a steak that you're eating or a woman
that you're embracing or a dog that you're petting Is that real maybe we're all in the Matrix and we'll wake up one day realizing we're connected to some super computer I'm so glad that you mentioned the Matrix because I rewatched it again the other day and I feel like now more than ever
that movie is so relevant so if you haven't watched The Matrix in a while get it up on Netflix have a look because it's just it's very now and it's quite scary how they kind of predicted a lot of stuff that's going on or could go on very soon well on that note
uh it's time for us to wrap this episode uh my my guest has been jod cook she's been amazing we've been talking about raising entrepreneurial children we talked about like how you can befriend a writer perhaps at one of these Publications and if you do it with the spirit of generosity building real
meaningful relationship building Rapport try not to ask for things build natural relationships that will lead to other opportunities and we've been geeking out over a little bit about our own AI Endeavors and how could help further our mission and our vision and our goals and all I want to say to you is
as we're both focused on performance I'll see you at the top Jody thank you so much see you at the top how do people get in touch with you if they want to find out more about what you're doing especially coach Fox they can find coach Fox at coach fox. a you can
meet Jody AI there you're very welcome to chat to her sometimes it feels weird saying her it her it will go with her um and then everything that I write about and talk about is a Jody cook.com so j o d i e c k.com or say hey on Twitter thanks very much
I am Jody cook and you are listening to the Future
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