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How to Pick a Profitable Niche for Your Creative Agency

Chris Do's platform provides a logical framework for creative agencies to choose a profitable niche without sacrificing fulfillment.

Chris Do

Founder, The Futur™ · January 19, 2024

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The Generalist's Trap

For many creative agencies, the daily reality is a paradox. You are always busy. The project pipeline is full, the team is working hard, and the client roster is respectable. Yet, the business is not growing.

Revenue plateaus. Profit margins shrink. The founders feel stressed, the team feels burnt out, and the entire operation feels like it is treading water.

This was the experience of coach Matt Essam, who for years ran a generalist agency. "We were always super busy, we had lots of clients, but our Revenue never really seemed to increase," he recalls. "Or if it did, our profit never increased at the same time."

They told themselves the familiar story: with a bigger portfolio and a better client base, things would improve. But they never did.

This cycle of being busy but broke is the classic symptom of a positioning problem. By trying to be everything to everybody, the agency becomes a commodity. You compete on price because you cannot compete on specialized value. The solution is simple to state but notoriously difficult for creatives to implement: you must niche down.

This is not an argument for the merits of niching. The benefits are well-documented. This is a playbook for those who know they need to specialize but are paralyzed by the decision.

Deconstructing the Niche

The resistance to niching is often rooted in a misunderstanding of what it means. For creatives, variety is a source of energy and inspiration. The fear is that niching creates a "cookie cutter Factory where every project is the same and every client is the same."

This fear is based on a flawed premise.

To overcome this, we must first break down the concept of a niche. Most people think of it in one-dimensional terms, but there are two primary ways to specialize. These are often taught in business school as horizontal and vertical niches, but a simpler way to think about it is specializing by output or by industry.

Industry Niche (Vertical): You focus on *who* you serve. This means dedicating your services to a specific type of client, like dentists, law firms, or B2B SaaS companies.
Output Niche (Horizontal): You focus on *what* you deliver. This means becoming the best at a specific outcome or service, like conversion rate optimization, brand messaging, or high-ticket sales funnels.

Most creatives mistakenly believe their output is already a niche. "Often people get confused about this," Essam explains. "They think like, 'web design' is a niche. Web design isn't a niche. Web design is the output."

And as an output, it is still far too broad. To be effective, you must get more specific. Instead of just web design, you might specialize in usability design for e-commerce or running design sprints for tech startups.

The goal is to move from broad to narrow. A statement like, "we help small businesses grow," is effectively meaningless. According to UK government data from 2023, small businesses make up over 99% of the business population. Saying you serve small businesses is like saying you serve everyone.

A true niche combines specificity across both axes. You could be broad on industry (small businesses) but narrow on output (lower cost-per-click in paid ads). Or you could be narrow on industry (seven-figure personal trainers) but broader on the outcome (grow their business).

The sweet spot, the green zone, is being fairly specific on both who you help and what you help them with. This creates a defensible position in the market without being so narrow that you risk your chosen industry becoming obsolete. Great positioning, a topic explored in depth in the guide on How to Attract Your Ideal Clients, is about finding this powerful intersection.

Find the Problem Only You Can Solve

The most powerful niches are not chosen. They are discovered. They exist at the intersection of your unique history, skills, and network.

The value you provide is not created equally for everyone. Imagine you make the best pizza in the world. The sauce is perfected, the ingredients are exquisite. If you try to sell that pizza to someone who is gluten-intolerant, it has zero value. But if you sell it to a foodie whose favorite toppings are all on that pizza, they will pay a premium. "It's going to be valuable to them," Essam notes.

Your work is the pizza. Your job is to find the person who craves your specific recipe.

This is the principle behind the Zone of Genius. This concept holds that the sum of your life experiences, both personal and professional, puts you in a unique position to solve a very specific problem for a very specific group of people.

When you identify that problem, everything changes. Marketing becomes easier. Sales become more natural. Your work gains a sense of purpose and meaning because you understand *why* you are the best person to help.

Essam shares a deeply personal story to illustrate the point. In his twenties, he went through a difficult period involving a breakup, a stolen car, and dissatisfaction with his university course. This stress triggered a series of panic attacks. "I didn't know what panic attacks were, but I started to have panic attacks," he shares. "I started to become really anxious all the time."

This crisis led him on a two-year journey into the depths of psychology and neuroscience. He developed a deep, firsthand understanding of how the brain works, learning to manage anxiety, stress, and other mental health challenges. This experience, while painful, became a unique asset. That personal history with psychology, combined with his passion for business and creativity, formed the core of his Zone of Genius.

These are the themes that position you to solve a unique problem. They are the toppings on your pizza. The overlaps between your personal story, your professional skills, and your innate interests point directly to the people you are meant to serve. This aligns with the idea that Your Insecurity Is Your Brand, where personal struggles become professional strengths.

Finding this zone gives you unshakeable confidence. When one client, Rachel, went through this process, she overcame her feelings of being under-confident and began winning new work with ease. When you know *why* you are in a unique position to help someone, competition becomes irrelevant.

The Rules of Engagement

Once you begin to uncover your potential niche, it is easy to get carried away or, conversely, become paralyzed by fear of commitment. Two core principles provide the guardrails for navigating this process successfully.

The first principle is a crucial reframe: Your Target Isn't Your Market.

This is the antidote to the fear of losing variety. The more you focus your marketing message, the more creative you can become in how you solve problems for that target audience. But critically, just because you aim for a specific target does not mean you are forbidden from working with anyone else.

Think of it like a dartboard. "In our marketing, we are aiming for Bullseye," Essam says. You articulate a clear, specific message for a clear, specific audience. You tell the world exactly who you help and why.

But not every dart hits the bullseye. Sometimes people misinterpret your message. Sometimes they read between the lines. Often, potential clients are aspirational and will reach out even if they do not perfectly fit your stated criteria. Essam’s own company markets to agencies doing over $250,000 in revenue, yet they consistently get applications from smaller businesses who are drawn to the clarity and authority of their message.

The purpose of a targeted niche is to make your prospects feel like you understand them better than anyone else. That deep understanding builds trust, which is the foundation of any sale. Who you target for marketing and who you ultimately work with are two different things.

The second principle is tactical: Date First, Then Marry.

Do not find a niche on paper and immediately spend thousands of dollars on a new website, new branding, and a complete business overhaul. This is a common and costly mistake.

"We've had clients do that before they've come to us," Essam warns. "They've said, 'Oh, I just spent X amount on branding and I just did all this stuff on my website and it didn't really work.'" They wasted money because they committed to a theory without validating it in the real world.

Instead, you must date your niche. Treat it as a hypothesis to be tested.

Go out and have conversations with people in your potential niche.
Ask them about their problems and challenges. Get to know them.
Validate that the problem you *think* they have is the problem they *actually* have.
Do a few test projects, perhaps at a reduced rate, to see if you enjoy the work and the clients.
Make sure you feel like they are your kind of people.

Only after you have gathered real-world feedback and confirmed the fit should you consider a full-scale commitment. This de-risks the entire process and prevents you from making an expensive, premature decision. This methodical approach to client acquisition is key, as discussed in The Playbook to Get Your First 10 Customers.

The Niche-Finding Matrix: From Emotion to Logic

With these principles in mind, the final step is to move from abstract ideas to a concrete decision. The process can feel overwhelming and emotional. To cut through the confusion, a logical scoring system can bring clarity and confidence.

Start by brainstorming a list of potential niches, groups of people you might want to work with. These should be informed by the themes you uncovered in your Zone of Genius exploration. List them out: personal trainers, artists, tech companies, yoga studios, etc.

For each potential niche, you will score it from 1 to 10 across four critical factors.

1. Enjoyment (Score /10): How much would you genuinely enjoy working with these people? This isn't just about the work itself. "Would I like to hang out with them?" Essam asks. "If I had a totally free day, would I choose to go and spend a day with these people?" Be honest. If the thought of spending a day talking about their industry bores you, it's a low score.

2. Problem Size (Score /10): How big is the problem you can solve for them? Is it a minor annoyance or a major pain point that keeps them up at night? If you can solve a massive, urgent problem, your value skyrockets. The principles of value-based pricing are entirely dependent on the significance of the client's problem.

3. Money (Score /10): How much money do these clients have to invest in solving that problem? This requires some thought. If their main problem is a lack of money, they may not be able to afford your help. However, don't write off a group too quickly. There are always segments within an industry with money. As Essam notes, an emerging artist may be broke, but an established artist selling through galleries has revenue, even if the gallery takes a 50% commission. If you can help them sell direct, they have money to invest.

4. Route to Market (Score /10): How easy is it for you to start a conversation with these people? "How many personal trainers do I actually know?" This is about your existing network and access. Do you have friends in that industry? Are you part of communities where they gather? Do you have a direct connection who can make introductions? This score reflects your ability to actually get in front of them to test your niche hypothesis.

Once you have scored each potential niche across these four categories, add up the numbers to get a total score out of 40.

Essam runs through a quick example:

Personal Trainers: Enjoyment (4), Problem Size (8), Money (6), Route to Market (4). Total: 22.
Artists: Enjoyment (8), Problem Size (9), Money (8), Route to Market (6). Total: 31.

The path becomes clear. You don't start with the niche you feel you *should* pick. You start with the one that has the highest score.

A score over 30 indicates a strong potential fit. A score under 30 suggests one of the factors is a significant weakness, and it may not be a viable starting point.

This simple, numerical exercise removes the emotional drama from the decision. It provides a logical, defensible starting point. It's not the final answer, but it is the first step in a focused, strategic test.

The goal is to stop going around in circles. Stop being busy but broke. Use this framework to pick your target, go out and date them, and validate the problem you are uniquely positioned to solve.

That is how you build an agency that is not just profitable, but purposeful.

TRANSCRIPT

if you've ever tried to Niche your creative agency but struggled either because it didn't feel right or you just couldn't decide which Niche to focus on or exactly how to position your agency then this video is for you I'm going to show you how to pick a fun profitable Niche where you can actually have real impact with your clients in less than 30 minutes so I remember when I was running my agency I really struggled with this we were always trying to be everything to everybody we didn't really have a particular uh Target we didn't have a particular service offering we did lots of different things and it meant that for several years I really felt like we were Treading Water we were always super busy we had lots of clients but our Revenue never really seemed to increase or if it did our profit never increased at the same time and in general our team kind of felt pretty burnt out as Founders we weren't really enjoying the process everything felt quite stressful and we kept telling ourselves the longer we run this business the better it's going to get when we just have a a bigger portfolio a better client base etc etc and that never really changed until we decided to Niche down and I remember going through the process of niching and I found it really really difficult because I think intrinsically as creative we love variety right we want to try different things we want to have days that are different we don't want to create this kind of cookie cutter Factory where every project is the same and every client is the same and so I think one of the biggest barriers that I had was that I didn't want to lose that variety and I found it very difficult to decide like who I should work with because I liked lots of different clients now I'm not going to use this video to convince you to Niche down because there's lots of videos out there about the pros and the cons of niching this is more for you if you kind of know that you should Niche or you want to position your agency in a way that helps you to stand out from the competition but you're not quite sure exactly how to do that and maybe you've been going round and round in circles in your head or with your team a little bit so before we kind of jump into the the strategy of the the howto I want to just quickly talk a little bit about niching and the two different types of Niche that we typically see so when I was learning this in in business school they used to talk about two types of Niche horizontal and vertical niches it all got a little bit Technical and all all got a little bit complicated the way I like to think about it is that there's kind of two ways that you can Niche you can either Niche um along this horizontal line which typically is related to the output that you create and I'll tell you more about this in a minute or you can go horizontally and you can Niche related to the industry so if you imagine um when we're thinking about output on the right hand side we're thinking very Broad and on the left hand side we're thinking very narrow so let's just take the the output as an example if you were very broad which meant you weren't really niching because Niche is is really about kind of being specific it's about finding a gap in the market you might say the output or the result that you help people get is to grow their business right or increase revenue or something like that it's quite Broad and it's quite generic and in the industry if you were staying super broad down here here so this is um let's use use it high so broad is is up here and narrow is down here so if you being really broad grow business you help you know a lot of people I hear them say they work with small business owners well actually if you look at the classification of a small business um they're typically about 90% of the economy small businesses make up about 85 to 90% of the economy at least in the UK okay right so small businesses is basically everyone so that's really broad right we help small businesses grow um when you think about niching if we're going to get really specific if we got specific on the industry we might say something like um really specific might be like personal trainers um that earn over seven figures might be really specific on the industry front and really specific I'm going to say I'm use the same ter terminology specific and narrow mean the same things um when we're being specific on the output front we might say something like um what we actually do is we help uh people to increase their uh um or let's do it the other way around let's say we help them lower their cost per click in paid ads right so super specific so if you were going to do if you going to be really really specific in who you Target in the industry and the output this is often referred to as a Micro Niche right so it's very very specific within the output and in the industry up here where we're very very broad this side I would kind of argue this is this is no Niche and um the other ways that we can Niche and that's why I said there's kind of two types is we can be either or right so we could for example be very specific on who we help but we can be broader on the result or the outcome we get them um on the other end of the spectrum we can be quite broad about who we help so we could say small businesses and then we could get super specific on the output so again this is kind of Niche too in my experience it's good to be somewhere in one of these two zones these are kind of green zones right um around here if you can be fairly specific about who you help and fairly specific about what you help them with you have the best chance of success without the danger of that industry shifting or that thing that you help people with not existing anymore let's say for example you were helping personal trainers to grow their business well there's always going to be personal trainers right unless the world gets taken over by robots but in which case none of us have jobs so there's kind of always going to be personal trainers and they're always going to want to do better they're always going to want to have better clients more money etc etc so to me those niches feel fairly safe um if you had an output that was quite specific then you need to be a little bit more careful because it might be that people stop wanting that thing um but if for example your specific output is you help people with high ticket sales most people are always going to want to increase the average value of a sale for example right so I think it's important just to talk about these two types of Niche because I think when I talk about niching often people get confused about this they think like web design is a niche web design isn't the niche web design is the output right and so web design is actually as an output still quite broad we want to get more specific than that so you might then say um usability design or you might say design Sprints right for example you're getting a little bit more specific um let me just change the pen you're getting a little bit more specific when it comes to the output right um so that's kind of for context and then I just want to share with you three key ideas three things that I think are going to really help when we come to nailing down this Niche and actually finding one that isn't just profitable because that's only one part of it we actually want to find one that we enjoy working in with clients that we can have impact with with people that we can actually build meaningful connections and meaningful relationships with Okay so there's kind of three big ideas that I I want to share with you the first one is that you're actually in a unique position to solve a problem for somebody so what I mean by that is the value that you can bring to someone isn't created equally now I always think it's good to use examples outside of the creative Industries when I'm talking about these kind of Concepts because they're slightly easier to grasp so let's imagine you make pizzas right your output is pizzas you could have broad which is food and then pizzas which is quite specific now you could go and take that pizza and it could be the best pizza in the world right it could be the most unique sauce the most unique flavoring could have all these incredible ingredients on it right on a basic level if you went and tried to sell that pizza to someone who is gluten intolerant or someone who's on like a low carb diet right now they're not going to want to buy it it's not of value to them however if you went to sell that pizza to somebody who is a foodie and their favorite food is Italian and on that pizza is all of their favorite toppings they're going to pay way more for that pizza it's going to be valuable to them right so from a a creative perspective and from a business perspective what we need to understand is that what we offer our output is not not as valuable for everybody and so one of the key ideas that we work with our clients on is that they're in a unique position to solve a problem for someone and when you find that problem that's when everything changes and I've just got um a couple of kind of case studies here that I'll tell you about but we refer to this as your zone of Genius your zone of Genius is all of the things that have happened to you in your life all of the themes all of the skills all of the network that you have that puts you in a unique position to solve a problem for someone so at the center of this circle uh sits this problem that you're in a unique position to solve and around the outside sit all of these themes and skills so I'll give you a really really quick example just so that you understand this concept um and it doesn't just stay as like a nebulous thing which I just talk about and then brush over in my life when I went through this process and went through the process of finding my Niche one of the things I struggled with was just like who should I help right who should I choose um and why them and so I went through this this process that we do with our clients um called the River of Life where we actually go through our life and we find all of the themes and we find all of the the kind of consistent uh value points that may make up the kind of toppings on that pizza right um and so for example I just take one of these p pieces this is actually quite a good analogy cuz these kind of look like slices of pizza right um if I just take one of these ideas when I was younger when I was in my 20s I was going through a very stressful time at University I had broken up with my girlfriend my car got stolen I didn't like my course I was really struggling and I started to have panic attacks I didn't know what panic attacks were but I started to have panic attacks I started to become really anxious all the time started to have all of these crazy things things happen and it led me on a journey of kind of two or 3 years of really un a deep understanding of psychology and how the brain works [Music] um so in my kind of zone of Genius is psychology right because I've had those experiences personally firsthand and I've had to learn a lot about how the brain works and how to overcome a lot of things like stress and panic attacks and anxiety and and all sorts of kind of like mental health conditions really um and so that's kind of one of the uh pieces of my pie and I won't tell you a story about each one of these but another one is business right always had a passion for it always been in my life another one is creativity um and I can put all of these in in place right um but what we start to see is when we look at these different themes they're actually all of these categories are positioning us to solve a unique problem for someone now I'm not expecting you to figure this out on this video um this is a kind of different well not different but this is like a longer conversation um so this isn't something that we need you to figure out right now but the exercise that I'm going to to share with you in a minute will actually help you get to this a lot quicker okay so this is the concept this is what we call our zon genius I've got some case studies here because I just love when people find their zone of genius and I love the impact that it has on their life and on their business and it truly is remarkable it gives you this sense of purpose gives you the sense of meaning you understand why you're in a unique position or why you can help these people better than other people so it helps when it comes to kind of competition um I like Rachel's one cuz she felt a little bit underc confident when it came to winning new work and working with new clients and this gave her a whole new lease of life um I love seeing people that win clients just through Linkedin Outreach or sending emails because they' figured out what this problem is that they're in a unique position to solve and why they're in a unique position to solve it so that's the the first big idea that I really want to embed um in this kind of niching video is that you're actually in a unique position to solve a problem for someone and when you figure out who that is that kind of is your Niche and it makes life and business so much easier the second thing is that your target isn't your market so what I see a lot of people worried about and this is definitely something that I was worried about is if I just focus on working with these people I'm going to lose all of this variety and what's interesting is that the more I focused the the more I really honed in on that problem and who I could solve that problem for the more variety I got because I was able to get creative with all of the different ways that I could solve that problem and that was the fun part but the reason I'm talking about this your target is in your Market is because just because you then say you're going to work with personal trainers for example doesn't mean that if someone comes along and they own a yoga studio and they're like hey we love what you do can you work with us you have to say NOP we we can't work with you we only specifically work with um personal trainers it's about when you Market yourself it's about being as clear as possible so that you stand out from the competition but also so that when you're talking to those people they feel like you just understand them and that's one of the keys to marketing and one of the keys to niching is that your prospects will start to feel like you understand them better than anybody else and that's why they will trust you to solve that problem for them so your target is in your market and just kind of going back back to metaphors and and analogies I like to think of a a dartboard right we are as in our marketing we are aiming for Bullseye now every time you throw a dart you're not going to hit Bullseye okay so you're you're aiming this direction you're throwing dots you're telling the world who you help and who you work with but sometimes those dots Miss and sometimes people misinterpret that or they read between the lines or another thing that we found is that potenti clients are very aspirational so we often say quite clearly in our marketing and when people apply to work with us we work with small agencies and really you have to be doing um kind of north of about 250,000 you have to have a small team for us to really help and get impact um but we often get people wanting to work with us below that now we have actually created a program recently um which does help people who are less than that which we're we're kind of triing out at the moment but for the last 2 or 3 years that's what we've been marketing and yet despite that people still come to us saying they want to work with us when they're not in that category so just remember that just because you're targeting those people doesn't mean that the only people that you can work with the final principle I want to share with you before we actually get down into the exercise of how to do this is that you want to date first and then marry this isn't just about saying right I know who my Niche is now I'm going to go and I'm going to change everything I'm going to change my website I'm going to change my branding I'm going to change this that and the other in fact we've had clients do that or we've had client people do that before they've come to us and they've said oh I just spent x amount on branding and I just did all this stuff on my website and it didn't really work it wasn't the right Niche or I changed my mind or whatever and so they just wasted essentially all of this money um so we don't encourage our clients to do that we encourage our clients to date and what I mean by that is test this out so when you have a theory about who this Niche is going to what this Niche is going to be who you're going to help um what you're going to help them with go out and do some kind of test projects go out and have lots of conversations with those sorts of people and make sure that the problem that you want to solve is the problem they actually have make sure you actually enjoy working with them make sure you feel like they're your kind of people um and date first before you actually commit to that that Niche um and that often helps people as well with this process so then the question comes how do we do it once we understand these principles and once we're kind of committed to finding the niche what do we do well the first thing is we really just want to list out as many people that we can think of that we may want to work with as possible right so if we go back to this um diagram here what tends to happen is people get these themes and then we think well who are the sorts of people um that are at the intersection of these themes who lives at the intersection just for example of these three things of creativity psychology and business while you know um maybe artists uh maybe Freelancers uh maybe um Creative Tech companies you know there's there's a bunch of people that may be or a bunch of industries that may be sit in the intersection here so so what we would do is we would just go and actually just start writing them here so I'm going to I'm going to change something different going to say um something like personal trainers right um and just to be very clear on this exercise I might choose something that is um quite different so for example I might say artists and then the final one say tech companies okay so now here's here's what we're going to do and this is where it becomes a bit more logical and a bit less emotional okay so the first thing um each one of these sections here is going to have a score out of 10 and this is going to be for each I haven't done this in in here cuz it's just a little bit messy but what we're going to do is we're going to score each one of these categories out of 10 so I'll talk you through each one and then you can do this for yourself and on your own business so the first thing is you look at this type of client and you think how much would I enjoy actually working with them now the way that I think about this is I think um would I kind of like to hang out with them would I like to spend time with them if I had a totally free day would I choose to go and spend a day with these people would I find that interesting would I find it motivating would I find it exciting now for me you know I've had personal trainers and know personal trainers um they're great people but the idea of spending a day and talking about Fitness doesn't particularly uh interest me I would probably be bored after a few hours so really I'm probably a four or maybe a five out of 10 in terms of how much I'd enjoy working with them now what problems do they have that I think I could solve well some of the stuff that I teach probably would be relevant to them um and probably would help them grow their personal training business so how big of a problem is that if 10 is like this is the biggest problem they have right now and one is it's not really a problem for them where is that on a scale them growing their personal training business well for some personal trainers it's probably quite big right so let's think about the personal trainers that it's that it's a big problem for right it's an eight um how much money are those personal trainers likely to have to invest in getting help and solving that problem well if their biggest problem is getting clients or growing their business then maybe they haven't got a huge amount of cash to invest because that's what they're trying to get right more money so maybe that's about a six out of 10 and then the final thing is how easy would it be for me to start a conversation with them like how many personal trainers do I actually know where I could go and pitch and offer to them say hey by the way do you need help with this thing well for me that's probably like a four out of 10 I know a few in my network but my network isn't absolutely huge it's not like all of my network are personal trainers right so what I would do now is I just go along and I'm what I'm doing is I'm adding up this section here okay these numbers here so I would just go along and I'd do uh 4 + 8 + 6 + 4 is 22 right so 22 is the score for that and I just do it again and I would say right how much would I enjoy working with artists well I actually really love artists right how big is the problem that they could that they've got right now or they it's actually massive for them they love doing their work um and they are good at it but they're not typically very good at the business side of things so that's probably a big it's probably bigger than personal training it's probably nine out of 10 how much money do they have well in my experience artists don't have a lot of money unless they're selling really high-end art and they're working with galleries so maybe there is you know that what I will say with the money part is it is just a kind of guide because there's always a section of the industry that has money so for example there might be some artists that are quite well known they're in some big galleries they're earning good money but the Galler is taking like 50% commission well if I could show them how to get people buying that art directly then they've got money because they're selling it but they're just not making as much money as they'd like to make think right for example so I could think about those so maybe that's like a a seven or eight out of 10 um and then how easy would it be for me to start conversations well I know a few artists I do have a network of of artists but I'm not surrounded by them I maybe could could have a conversation with five or 10 um and then at that point I might start to struggle now you might have something so for example you might have someone you know that works with lots of artists or you might be friends with someone who has a platform that has lots of artists on so if that's the case when we say conversation what we're really talking about what we're really looking at here is roote to Market how easy would it be for us to get in front of these people ask them questions about their problems and challenges get to know them better maybe do some test projects and and things like that that's what we're we're really looking at here so just think about how easy is it for you to actually start conversations with these people so if we add these up 8 9 7 6 I think that's 30 if I've done the maskk correct um and then I do that right so it would go through and if there's more than three people that you've come up with then just keep adding these and it's actually really simple the person the kind of Niche that you're going to focus on first is the one with the highest score now typically if it's over 30 I would say it's probably got some legs uh if it's under 30 probably one of these is isn't really a good match okay so that's all we're going to do we're going to use it in a very numerical way to take the kind of emotion and the stress and the confusion out of it and we're just going to pick the highest number and we're going to go with that first and we're going to go out and start conversations with those people like I said date not marry and really find out like what is that core problem that they've got and what in my history in my network in my skills in the experiences I've had might enable me to solve that problem in a unique way better than somebody else could um that's really what we want to find out I hope you found that video valuable now if you're anything like me you might still be feeling a little bit overwhelmed there is so much information out there it's quite difficult to know what things apply to us and more importantly what things to implement first that's why I've created the agency road map it's a piece of software that learns about your business and creates a custom strategy based on your specific situation all you have to do is answer 25 questions and using thousands of data points from agencies that we've successfully helped to scale it will show you exactly what you need to work on right now to grow your business you'll also receive a free copy of my bestselling book and you'll know exactly what chapters in here are most relevant for you so if you want to stop guessing and be confident that you're actually working on the right things just click the link below and get a custom road map for growing your agency

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“Your target isn't your market.”

— Chris Do

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Length: 28m
Views: 18,761
Topic: POSITIONING

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